In considered one of Apple’s most uncommon 5G developments to this point, the corporate seems to have filed for a brand new 5G-related trademark within the Netherlands: “Apple Bald Eagle 5G,” particularly listed as getting used for cell telecommunications community providers in Benelux.
The trademark submitting with Benelux’s Workplace for Mental Property (noticed by LetsGoDigital) superficially seems to be authentic, however it’s undoubtedly odd. It lists Apple at its One Apple Park Approach tackle because the applicant and contains an accompanying “figurative trademark” of an American flag with a cartoony bald eagle inside an Apple brand — by no means Apple’s type.
Filed beneath Class 38, the trademark would conceivably cowl Apple providing cell community service inside Benelux, which incorporates Belgium, the Netherlands, and Luxembourg. Whereas it’s onerous to image Apple launching its personal 5G community inside this space, significantly beneath that title, it’s doable that the corporate is definitely making ready to conduct 5G testing within the area, or in any other case making ready 5G providers beneath a placeholder title.
If it wasn’t for Apple showing because the applicant on the trademark submitting, the concept could be simple to dismiss. Notably, Apple’s consultant for the submitting seems to be positioned at a residential constructing in Belgium, relatively than at Apple’s personal campus or a regulation workplace. Furthermore, the title, the included graphics, and the overtly American theme don’t match Apple’s branding requirements.
However the firm has sometimes used native filers and/or intentionally misdirecting shell firm names previously to masks its functions when doing sure IP-related transactions. The corporate famously registered the title “IP Utility Growth” to barter for iPad trademark rights with out evoking the Apple title. Against this, this submitting seems to tie Apple’s title and 5G instantly collectively (with America’s nationwide hen, no much less).
Early 5G networks started to launch in late 2018 and can proceed to launch all through the world in 2019 and 2020. Not like rivals, Apple isn’t anticipated to launch a 5G cellphone in 2019. It’s believed to be testing 5G parts upfront of a deliberate 5G system launch in 2020 utilizing an Intel modem and is reportedly working to develop its personal 5G modem, as properly.
The Apple Bald Eagle 5G submitting was made on February three, 2019. It’s presently beneath examination by the Benelux Workplace for Mental Property previous to changing into official.