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From the Australian Psychological Society.

Local weather change communication

Such gems as:

Speaking successfully a couple of subject like local weather change that’s advanced, complicated, unsure, typically overwhelming, and infrequently emotionally and politically loaded, is difficult.

To ensure that folks to change into motivated and empowered to undertake the wanted modifications to cut back environmental threats, they have to be capable of interpret and reply to data. The influence of communications on behaviour varies dramatically primarily based on how the communication is developed and delivered.

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Some key factors


Be clear concerning the scientific consensus. Analysis exhibits that telling folks that 97% of scientists settle for the science on local weather change is essential when it comes to growing public consciousness of human-caused local weather change and help for local weather options.


Encourage optimistic visions. Let folks know that we have already got concrete, believable options which might drastically cut back carbon emissions and counter emotions of helplessness. Folks hear higher to optimistic messages. Doom messages can backfire as a result of folks change off.

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Use vivid, emotive and private tales, significantly people who elicit optimistic feelings – these are extra memorable and in addition a stronger motivator for motion.


Make local weather change right here, now and for positive. Deliver local weather impacts near house to indicate folks that local weather change is related to them, and that it threatens their well being, households, communities, jobs or different issues they deeply care about. Persons are extra more likely to heed dangers they see as related, private and salient.

Additionally from this web page.

The APS takes an advocacy position with Authorities and within the public area by representing the wants and pursuits of its members. The APS additionally advocates on points the place psychology could make a contribution to public debate and coverage within the pursuits of neighborhood wellbeing and social justice.

HT/Joe Cool

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February 14, 2019 in Local weather ugliness. Tags: APS


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